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22 March 2017

How to Optimize Your Wedding for Social Media

How to Optimize Your Wedding for Social Media by Naomi Shaw

Social media has become such a huge part of the way people communicate with one another everyday. Brides and grooms are taking full advantage of all the benefits social media outlets such as Facebook and Instagram can offer for their wedding day. Here are some ways to incorporate social media into your wedding that will help you keep track of special moments and get guests interacting on your big day.

Start With Facebook

Facebook is a great way to have a single digital space for you and your guests to interact before, during, and after the wedding. Create a private Facebook Group page and invite your guests, so that you won't be flooding others"timelines with information and photos meant only for those involved in your wedding. This is also a great way to send out any last minute information. If you have a destination wedding you can share ideas for activities or things to see at your wedding location.

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Create a Hashtag

Hashtags have to be the best idea when it comes to collecting wedding moments digitally. When you're creating a hashtag try to keep it simple and easy to remember. Usually your first idea is going to be your best idea but many couples choose their names or initials with a wedding related phrase such as "get hitched" or "wedding day". Also, make sure to check if the hashtag is already being used. Having a simple but unique hashtag will help your guest remember to use it and help you be able to keep track of all the digital storytelling it will create. To encourage your guests to use the hashtag create signs that display the hashtag and any other social media accounts you have for the wedding day.

Capture Moments Through Instagram

Creating an Instagram specifically for your wedding is a great way for your loved ones to follow your journey leading up to the big day. You can include the Instagram account on your save-the-date invites to give guests an opportunity to see your journey from engagement to marriage. Like hashtags,display the username of your wedding Instagram throughout your wedding so guests can follow your photos and tag you in their own photos from the day.Using Instagram can help you capture many special moments that your professional photographer might miss. There are also services that will collect your Instagram photos and print them for you.

Get Candid on Snapchat

Snapchatting your wedding is a great way for you and your guests to interact throughout the ceremony and reception. Again, make sure you let guests know both before and during the wedding about the Snapchat username. Guests can follow your point of view of the wedding and you can see everyone have a good time even if you don't have enough time to spend with all of them. This is also a great way to get candid moments with your guests and have fun with them on a digital level.


Have Fun But Stay Present

Although social media is a great tool to help capture moments and a way to get guests interacting, remember that your wedding day is best experienced through your own eyes and not your phone's camera lens.Try to keep yourself unplugged throughout the day so you can experience all the hard work you put into making your dream wedding. Encourage your guests to use your hashtag, post on Instagram, and Snapchat the night away, but also encourage them to enjoy the moment.

Most likely your guests will already be Instagramming,Snapchatting, and Facebooking your big day so why not get involved in the fun yourself? Incorporating social media into your wedding is not only a good way to capture moments but is a fun way to both entertain your guests and get everyone involved in your wedding day.

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